Over the last decade, there’s been tremendous growth in integrative medicine, which is a modern yet holistic approach to wellness, incorporating both traditional and alternative therapies. In 2020, the global complementary and alternative medicine market was valued at USD 82.27 billion amidst the lockdown. Perhaps one silver lining of the pandemic is that more people began prioritizing their health. Additional data suggest that the integrative medicine industry will expand at a compound annual growth rate (CAGR) of 22.03% through 2028.

More than 50% of people in the United States report using at least one alternative medicine. As a result, it’s no surprise that Jerome Kern, the co-founder of Orange Theory (a boutique fitness company) and Massage Envy, two successful wellness brands, has taken a keen interest in this burgeoning industry. Kern recently announced plans to solidify his legacy in the wellness space with his latest investment: a minority stake in Revive Franchise Company, a nationwide provider of integrative medicine services.

“Jerome’s investment is a real vote of confidence in our company,” says Revive founder and CEO Dr. Domenic Iacovone. “His enormous experience in franchising and the health and fitness field will be a valuable asset as we continue to grow Revive and double down on our commitment to providing the best services in the industry.” Iacovone has his own impressive resume. He’s one of the most respected voices leading the new generation of integrative medicine professionals. After earning a bachelor’s degree in molecular and microbiology, and a doctorate in chiropractic medicine, Iacovone founded Revive Franchise Company in 2017. He is also co-founder of Revive MD Supplement Company and co-founder of Raw Sports Supplement Company.

The Florida-based company Revive offers advanced integrative services, such as medical aesthetics, hormone therapy, and anti-aging treatments. Today, the company has 12 locations in Florida, Maryland, Minnesota, New York, and Texas, with plans for further domestic expansion currently in development. The company’s goal is to have 100 locations open by the end of 2023. “Revive Franchise Company was created due to a void in the healthcare industry,” Iacovone said. Other companies in this space include Balance My Hormones, founded in 2016 to help men and women through the journey of hormone treatments.

According to Iacovone, the quality of care and detail in the anti-aging space needs improvement, and he believes he can see that through. His goal was not only to create the most effective anti-aging treatments but to do so in a way in which progress could be monitored appropriately while providing optimum levels of patient care at every stage.”The end goal is to make everyone feel like their 21-year-old self on the inside,” Iacovone adds.

Kern’s franchising expertise and operational knowledge will help rocket Revive into exponential growth by the end of the year. “I’ve been involved in the health and wellness industry for many years, and I’m excited to add Revive Franchise Company to my portfolio,” Kern says. “I was immediately impressed with Domenic’s vision for Revive and his team’s ability to execute on that vision.”

Iacovone believes the health and wellness marketplace is in dire need of a household name—a company in the industry that people can trust for quality and consistency. He sees Revive as that company, and Kern wholeheartedly agrees. “The concept has great synergy with my previous concepts,” Kern says. “I’m excited about the company’s future and can’t wait to start.”

Those interested in learning more about Revive Franchise Company, Dr. Iacovone, or Mr. Kern can visit www.revivedx.com or contact their nearest Revive clinic. For a complete list of Revive Wellness & Therapy clinics, visit www.revivedx.com/store-locator.

By TerBaru